Since 1948, David Webb has carried forward a rich tradition of design, craftsmanship and creativity as an iconic American jewelry house. Accordingly, David Webb clients have included many of the iconic figures of our time, from Elizabeth Taylor, Jacqueline Kennedy Onassis and Diana Vreeland to Barbra Streisand and Beyoncé.
The 2010 rebirth of the David Webb brand prompted the need for modern digital solutions to showcase their high-end luxury jewelry collection.
David Webb approached us about designing and developing a digital catalog that would allow consumers to view the entire collection through iPads and other tablets.
Working with David Webb’s creative team every step of the way, we designed and built a digital catalog that blended lifestyle imagery with the entire David Webb product line, incorporating campaign images throughout the catalog.
The catalog is a user friendly, touch friendly, mobile friendly interface that provides retailers with on-the-go access to exactly what they need to see in the system. With the catalog, David Webb can organize collateral, mailers, training materials, and even visual guidelines, while POS functionality and some CRM-like features enable retailers to create lists for their clientele as well as submit special orders against backend inventory.
Everyone at David Webb has access to the digital catalog; it’s used most frequently by sales associates in the New York and Beverly Hills stores and in the corporate office for research.
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